Vehicle Branding: The Do’s and Don’ts

To get the most out of your vehicle branding investment, you’ll need to recognize how to best represent your company with quality graphics and how not to become a local nuisance.

On average, we Americans spend more than 17,600 minutes driving a year (1). About 86% of us drive to work or commute in some way via vehicle (2). Percentages aside, what this all ultimately means is we spend a lot of our time in and around vehicles.

It goes without saying that many businesses take advantage of our vehicle and commute-bound situations and use vehicles as advertisements. Simply by driving to and from their place of business, a vehicle advertisement can get 30,000 to 70,000 daily vehicular impressions (3). Think about that! Even if you’re not actively reading that home builders advertisement on the side of that truck on your way to work, you’re being exposed to it, and somewhere, in the back of your head, you’ve subconsciously acknowledged that information.

If those numbers don’t convince you of the power of vehicle wraps and graphics, consider these statistics. On average, a full vinyl wrap will cost between $1,500 and $3,000 (4). According to the the Outdoor Advertising Association of America (OAAA,) vehicle wraps cost less than $44 per million impressions, compared to outdoor signs at $3.56 per thousand impressions, and newspaper ads at $19.70 for per thousand impressions. Pretty significant cost difference, right?

Now, before you decide to slap on a magnetic sticker on your truck or plaster your business van with a giant wrap, take note of these do’s and don’ts. If you don’t have a logo yet and are wondering what to include in yours, check out these construction company logos.